BRIONI AND LALIQUE UNVEIL DUALITE, CRYSTAL EDITION PERFUME : A Sculptural Expression of Luxury Perfumery

Brioni and Lalique, two Maisons devoted to excellence, creativity, and beauty, have once again joined forces to bring forth an objet d’art that embodies their shared commitment to artistry and craftsmanship. Unveiled today at Salone del Mobile to commemorate Brioni’s 80^th anniversary, the limited-edition Dualité, Crystal Edition Perfume marks a defining moment in luxury design.

Limited to only 18 signed flacons, Dualité, Crystal Edition Perfume has been crafted in appreciation of multi-sensory sophistication for brand aficionados and art connoisseurs. A collaboration four years in the making between Brioni and Lalique, the collector’s piece is a testament to craftsmanship and the revival of lost arts. Conceptualized by Brioni Design Director Norbert Stumpfl and Lalique Artistic and Creative Director Marc Larminaux, this objet d’art explores the theme of duality – where elemental forces collide in perfect harmony.

A masterwork of design, the crystal flacon takes the shape of an octagonal prism, in homage to Brioni’s 80-year legacy. Its sleek, angular lines combine classic forms with a modern sensibility, while a striking contrast emerges within: a natural explosion of crystal shards frozen in time. The flacon’s intricate internal formation refracts light like a glacier’s crystalline facets, radiating a mesmerizing glow accentuated by the silver-hued Parfum Essence within. Crafted using an ancient lost-wax technique, known as cire-perdue, revived by Lalique’s master glassmakers, each flacon is a singular work of art.

Norbert Stumpfl reflects: “The individual, rare elements that have come together in a perfect storm to create Dualité, Crystal Edition Perfume have captured the beauty of the sublime. This collaboration between our Maisons became one of shared passion, representing everything we stand for: a dedication to time, the selection of precious raw materials, exquisite artisanry and the difference that human touch makes. It is more than just a design, it is a celebration of absolute luxury taking the very best of craft.”

In the same spirit, Lalique Artistic and Creative Director Marc Larminaux adds: “Behind Dualité, Crystal Edition Perfume lies the passion and creativity of our two Maisons. The know-how and extraordinary skills of the Lalique glassmakers have made this wonderful piece of art a reality. It represents our shared values and a true testimony in our constant search for excellence and beauty.”

An Olfactory Expression of Elegance

At the heart of this masterpiece lies an Extrait de Parfum composed by Master Perfumer Michel Almairac. Built around rare and luxurious iris butter, the fragrance is designed to reflect the interplay of contrasts and unfolds in harmonious layers:

The artistic perfumery begins with a journey of an abstract ozonic accord, like an ethereal breath of fresh, invigorating air. This opening is heightened by the bright, crisp bite of green apple, a note that brings both a vibrant energy and a tangible, refreshing clarity, akin to light refracted through a glacier. As the scent unfolds, a more delicate heart reveals the powdery sweetness of violet blended seamlessly with the modern sophistication of Ambroxan, adding a velvety, warm texture. Nestled within, opulent iris butter – crafted through a meticulous seven-year process – exudes a rich, earthy elegance that bridges the gap between the avant-garde and the timeless. In its final act, the fragrance settles into a serene and grounded base. The aromatic presence of cedarwood combines with the soft, green whisper of moss for a natural, tranquil touch. Dry amber concludes the composition with a sophisticated warmth, its resinous glow offering a modern finish that lingers, much like the shimmering reflections cast by the flacon’s crystal facets. As Michel Almairac, the Master Perfumer, explains, “I crafted this perfume with a violet accord, using exceptional overdoses of Ambroxan, modern woody notes, and rare iris butter. This creation embodies urban elegance and modernity, offering a unique and unforgettable olfactory signature.”

A considerable volume of 340ml of this exquisite fragrance is housed within the crystal flacon, amplifying the olfactory journey and allowing Dualité, Crystal Edition Perfume’s intricate contrasts to unfold with even greater depth and presence. The pure alabaster presentation box – a tribute to Brioni’s dedication to elegant forms – can be transformed into a striking pedestal, elevating the flacon to the status of a sculptural art piece.

A Rare Collector’s Piece

Dualité, Crystal Edition Perfume is available in a limited series of 18 numbered and hand-signed pieces worldwide.

Dualité, Crystal Edition Perfume, created by Brioni and Lalique

40,000 EUROS

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About Brioni

Since 1945, the Brioni style is one of effortless modern elegance. It stems from excellence through in-house sartorial savoir-faire and continuous research in exceptional materials. In addition to its state-of-the-art Bespoke service, the House offers unparalleled, made in Italy, ready-to-wear, leather goods, shoes and accessories, both for formalwear and leisurewear, as well as fragrances.

Founded in Rome and part of the Kering group, Brioni designs and crafts in the spirit of slow luxury, a value for the planet and people that unites the craftsmen and communities behind the House.

You can find further information at https://www.brioni.com/en

About Lalique

Founded in 1888 by René Lalique, the brand is a symbol of elegance, craftsmanship, and artistic excellence. As one of France’s most prestigious crystal glassmakers, Lalique embodies masterful savoir-faire, creating exquisite decorative objects, jewellery, interior design pieces, perfumes, art, and hospitality experiences.

With its three core divisions – Lalique Brand, Lalique Beauty, and Lalique Hospitality – Lalique brings exceptional creations and experiences into everyday life. While Lalique Beauty extends the brand’s expertise into the world of fine fragrances, overseeing the creation, marketing, and global distribution of both in-house and licensed luxury perfumes. Its distinguished portfolio includes Brioni, Bentley, Jaguar, Grès, Superdry, and Mikimoto. Since 2019, Lalique Beauty has held the exclusive worldwide license for Brioni fragrances, ensuring their development and international presence at the highest standards.

Press Contacts

UK - SIMON+SIMON COMMUNICATIONS

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Melissa BYRNE | melissa@simonplussimon.com

INTERNATIONAL - LALIQUE

Elle STEINBRECHER | elle.steinbrecher@lalique-group.com

Safia SETTAH | safia.settah@lalique-group.com