BRIONI UNVEILS LES EXTRAITS DE PARFUM COLLECTION : A Symphony of Purity and Refined Elegance

London, July - Brioni introduces Les Extraits de Parfum, a new collection of four exceptional fragrances that tell a story of quiet sophistication and refined elegance. Reflecting Brioni’s iconic design, the collection encapsulates olfactory allure in a flacon that honours ancient techniques in harmony with modern aesthetics.

The new collection invites an appreciation of an artistic vision that allows pure forms and precious extracts to speak for themselves. Rooted in a philosophy of minimalism and excellence, each Extrait is a singular olfactory expression built around one precious raw material, blended with masterful restraint.

“Each fragrance in Les Extraits de Parfum celebrates quality and the beauty of simplicity, focusing on one pure and rare ingredient. When carefully blended with supporting notes, the entire sensory experience is elevated similar to what Brioni does with the finest materials in our collections. It's about passion, craftsmanship, and refinement found in luxury’s true essence.”
​​ ​ ​ ​ ​ ​ ​ Norbert Stumpfl, Design Director, Brioni

Crafted by world’s finest perfumers, the collection includes:

Iris Exquis, by Karine Vinchon-Spehner and Michel Almairac, is a symphony of iris paired with lavender, suede and tea.

“We wanted to create a textured iris. You can smell vegetal, rhizome and earthy facets. We enhanced the raw side of the note with a fresh and smoky black tea. The woods and leather extend the power of this note.”

KARINE VINCHON-SPEHNER & MICHEL ALMAIRAC, PERFUMERS, ROBERTET

Encens Minéral, by Nisrine Bouazzaoui-Grillé, is a verdant, incense-driven scent with lily of the valley and vetiver.

“In crafting this fragrance, I wanted to explore the captivating duality of incense. I began with the cool, vertical notes of incense oil and its citrus and spicy facets. This vibrant opening is enhanced by the spicy notes of black pepper and pink berries, creating an invigorating blend that awakens the senses.

At the heart of my creation is Mystikal, a unique molecule from Givaudan's palette. This responsible and 100% biodegradable ingredient weaves through the fragrance, imparting its own incense-like notes and infusing the composition with vibrant energy.”

NISRINE BOUAZZAOUI-GRILLÉ, PERFUMER, GIVAUDAN

Labdanum Brut, by Mylène Arlan, radiates with cistus, Bulgarian rose and white musk.

“I aimed to craft a creamy, velvety musk-rich, textured, powerful and comfortable.

The presence of cistus lends a leather-like patina, infusing the musk with a warm, amber quality that carries an almost animalic allure. I then layer in a touch of vanillin, which envelops it in a luminous, powdery, balsamic veil, creating a comforting embrace.

At the heart of the fragrance, I have chosen Bulgarian rose for its richly intense, almost liqueur-like character. To balance this opulence, I introduce a hint of aromatic rosemary at the opening, a prelude to the resinous warmth of cistus that unfolds later. The result is a fragrance that feels both sensual and sophisticated, blending high texture with contrasts and correspondences throughout the composition.”

MYLÈNE ARLAN, PERFUMER, GIVAUDAN

Papyrus Éternel, composed by Alexis Dadier, evokes masculine elegance with papyrus, black tea, cardamom and vetiver.

“The smoked black tea note embodies the luxurious and timeless Brioni tuxedo which served as an inspiration. Ceylon black tea extract and Papyrus essence create a unique accord reminiscent of precious Lapsang Souchong tea, complemented by leather, vetiver, and amber gris for a refined masculine aroma.”

ALEXIS DADIER, PERFUMER, ROBERTET

Symphony of pure essence and elegance

Each bottle is a sculptural piece of art: monolithic, octagonal, and faceted like crystal. Crafted from a single piece of glass with a Martellato hammered texture, the flacon captures and reflects light like ripples across still water.

Reflecting the values deeply held by Brioni, Les Extraits de Parfum is a continuation of responsible luxury with the wellbeing of people and the planet front of mind. All fragrances in the collection are vegan and cruelty-free and produced using sustainable ingredients. Both packaging and flacon are recyclable.

Les Extraits de Parfum is available in 80 ml and will launch 1st of October in Brioni stores and selected retailers.

RRP: EUR 290 / USD 335 / GBP 260 / CHF 335

Please find here the link to the pressroom: Lalique-group DAM

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About Brioni

Since 1945, the Brioni style is one of effortless modern elegance. It stems from excellence through in-house sartorial savoir-faire and continuous research in exceptional materials. In addition to its state-of-the-art Bespoke service, the House offers unparalleled, made in Italy, ready-to-wear, leather goods, shoes and accessories, both for formalwear and leisurewear, as well as fragrances.

Founded in Rome and part of the Kering group, Brioni designs and crafts in the spirit of slow luxury, a value for the planet and people that unites the craftsmen and communities behind the House.

You can find further information at www.brioni.com

About Lalique Beauty

Lalique Beauty specializes in the creation, marketing and global distribution of luxury fragrances, both own-brand and licensed. With a fully integrated value chain and a state-of-the-art production facility in Ury, France, the division ensures the highest standards of quality control and also offers bespoke manufacturing services to selected partners.

As part of the Lalique Group, Lalique Beauty manages a prestigious portfolio, including Lalique Parfums and home fragrances, alongside licensed brands such as Brioni, Bentley, Jaguar, Grès, Superdry and Mikimoto.

Press Contacts

UK - SIMON+SIMON COMMUNICATIONS

Helen MCTIFFEN | helen@simonplussimon.com

Sonia SANSON DUBAN | sonia@simonplussimon.com

Lucie RISACHER | lucie@simonplussimon.com

Melissa BYRNE | melissa@simonplussimon.com

INTERNATIONAL - LALIQUE

Elle STEINBRECHER | elle.steinbrecher@lalique-group.com

Safia SETTAH | safia.settah@lalique-group.com