INTRODUCING REAL SUPERDRY 03 - TIME TO GET REAL INTENSE

Building on the successful REAL SUPERDRY fragrances, Superdry continues to redefine realness with the launch of REAL SUPERDRY 03. Inspired by the electrifying energy of London nights, the launch reflects Superdry’s British roots with scents that capture the raw intensity, spirit of rebellion, and rhythm of the city after dark.

REAL Superdry 03 embodies the spirit of the capital – where history meets modernity, and style and music collide. Both fragrances reinterpret the brand’s heritage through an urban lens, offering an olfactive soundtrack to nights that never end.

Under the visionary guidance of Superdry CEO Julian Dunkerton, in collaboration with Lalique Beauty, Master Perfumers Alexandra Monet and Romain Almairac have crafted two unique fragrances, each capturing the electrifying atmosphere of London at night.

“REAL Superdry 03 is an expression of our British roots and the bold spirit that defines Superdry. We’re proud to continue pushing boundaries in fragrance, just as we do in fashion, by creating something that feels truly authentic and unapologetically modern.”

— Julian Dunkerton, Founder & CEO

A DUO OF AUDACIOUS SCENTS

REAL SUPERDRY 03 Masculine Eau de Toilette

Top Notes : Violet Leaf, Cardamom, Pink Pepper

Heart Notes : Orris, Coffee

Base Notes : Vanilla, Vetiver, Woodleather

REAL SUPERDRY 03 Feminine Eau de Toilette

Top Notes : Apple, Mandarin, Blackcurrant

Heart Notes : Violet Leaves, Rose, Cashmere Wood

Base Notes : Amberwood, Vanilla, Tonka Bean

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ABOUT SUPERDRY

Superdry is an innovative British heritage brand driven by culture, craftsmanship and

forward thinking. We create timeless designs that inspire confidence, seamlessly

blending classic and iconic styles while reinterpreting heritage pieces through a

contemporary lens. Always evolving, we spark conversation and push the

boundaries of fashion, lifestyle and fragrance. Lalique Beauty holds the licence to

create, market and distribute Superdry fragrances.

ABOUT LALIQUE BEAUTY

Lalique Beauty specializes in the creation, marketing and global distribution of luxury

fragrances, both own-brand and licensed. With a fully integrated value chain and a state-of

the-art production facility in Ury, France, the division ensures the highest standards of quality

control and also offers bespoke manufacturing services to selected partners.

As part of the Lalique Group, Lalique Beauty manages a prestigious portfolio, including

Lalique Parfums and home fragrances, alongside licensed brands such as Brioni, Bentley,

Jaguar, Grès, Superdry and Mikimoto.

Press Contacts

UK - SIMON+SIMON COMMUNICATIONS

Helen MCTIFFEN | helen@simonplussimon.com

Sonia SANSON DUBAN | sonia@simonplussimon.com

Lucie RISACHER | lucie@simonplussimon.com

Melissa BYRNE | melissa@simonplussimon.com

INTERNATIONAL - LALIQUE

Elle STEINBRECHER | elle.steinbrecher@lalique-group.com

Safia SETTAH | safia.settah@lalique-group.com