JAGUAR FRAGRANCES EXPANDS THE ERA LINE WITH ERA ELIXIR – The Third Chapter of Fearless Elegance
Launch: March 1, 2025
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Jaguar Fragrances introduces ERA ELIXIR, the latest addition to the ERA line — a bold and sophisticated new chapter that embodies the fearless spirit of the Jaguar man. Charismatic, daring, and driven by an insatiable desire, he thrives in the energy of the night. ERA ELIXIR is more than just a fragrance; it is an intoxicating elixir of power, designed for those who shape their own destiny with confidence and style.
A Multi-Faceted Olfactory Journey
Created by Master Perfumer Dominique Preyssas, ERA ELIXIR unfolds in an irresistible composition that seamlessly blends freshness, spice, and sensual depth.
Top Notes: A vibrant burst of bergamot, tangerine, grapefruit, and watermelon delivers an instant hit of energy, while aromatic spices such as cardamom, black pepper, and saffron add a seductive warmth.
Heart Notes: A refined floral balance of Muguet (Lily of the Valley) and violet leaves lends an elegant sophistication, enhancing the fragrance’s unique character.
Base Notes: Deep and magnetic, the dry-down reveals a captivating mix of cedarwood, sandalwood, patchouli, and cashmere, enriched with gourmand notes of vanilla, caramel, and white chocolate. Leather, suede, and musk provide an irresistible signature of bold masculinity.
The result is a powerful and enigmatic scent – one that lingers long after dark, creating unforgettable moments where confidence and allure converge.
The ERA ELIXIR bottle is a striking statement of Jaguar’s signature design philosophy. Its sleek cylindrical form, inspired by the brand’s iconic radiator grille, is complemented by an embossed double “J” monogram. Subtle champagne-gold accents highlight the refined matte black finish, reinforcing the intensity of the fragrance within. Crafted in Italy by renowned glassmaker Bormioli Luigi, the bottle is 100% recyclable, with no glass waste in its production. The packaging is FSC-certified, using environmentally responsible materials that reflect Jaguar’s dedication to sustainability.
Availability & Pricing
ERA ELIXIR will be available in stores and online from March 1, 2025.
RRP: 100ml £37
For more information and visual assets, please visit: Lalique-group DAM
About Lalique Beauty
Lalique Beauty is a niche player in the creation, development, marketing, and global distribution of fragrances, both for its own brands and for licensed brands. With a fully integrated value chain and a state-of-the-art production facility in Ury, France, the business unit ensures the highest quality control standards and also offers tailored production services to selected partners.
As part of the Lalique Group, Lalique Beauty manages a prestigious portfolio that includes licensed brands such as Brioni, Bentley, Jaguar, Superdry, Grès, and Mikimoto, as well as Lalique Parfums and Home Fragrances.
Press Contacts
UK - SIMON+SIMON COMMUNICATIONS
Helen MCTIFFEN | helen@simonplussimon.com
Sonia SANSON DUBAN | sonia@simonplussimon.com
Lucie RISACHER | lucie@simonplussimon.com
Melissa BYRNE | melissa@simonplussimon.com
GERMANY - NOBILIS GROUP
Louisa KALTWASSER | l.kaltwasser@nobilis-group.com
INTERNATIONAL - LALIQUE
Elle STEINBRECHER | elle.steinbrecher@lalique-group.com
Safia SETTAH | safia.settah@lalique-group.com
