BRIONI UNVEILS MARE ASSOLUTO

Launch: 1 September 2026

July 30th, 2026 – Brioni and Lalique unveil the new Eau de Parfum: Mare Assoluto, a new fragrance inspired by the maritime horizon at dusk. Capturing the shades of a vibrant and deep blue, Mare Assoluto interprets a vision of refined and essential elegance, translating the codes of Brioni tailoring into the olfactory realm.

As the latest addition to the Les Eaux de Parfum collection, Mare Assoluto explores the dialogue between light and depth, revealing the sea at its most intense. Inspired by the Mediterranean at dusk, the fragrance accompanies the transition from luminous freshness to a more intense, woody and richly nuanced base. Created by perfumer Romain Almairac, Mare Assoluto unfolds as a contemporary aromatic fougère, built around a resinous woody accord, enriched by the depth of vetiver and the freshness of moss:

“With Mare Assoluto, I wanted to translate the sea at dusk – a luminous freshness evolving into a denser, woody and textured trail.” Romain Almairac, Perfumer

The bottle reflects this contrast through a deep blue lacquer finish, paired with a satin white label inspired by the precision of Brioni tailoring.

Mare Assoluto affirms Brioni’s distinctive olfactory identity, where fragrance becomes a natural extension of style — the final gesture of refined elegance.

Availability

Mare Assoluto Eau de Parfum will be available as an online exclusive on brioni.com throughout the summer period. ​
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Recommended retail price: £125 (100 ml)

Press Contacts

UK
​Simon+Simon Communication
​Helen McTiffen
​helen@simonplussimon.com ​
​+44 (0) 771 510 2141

International
​Lalique Group
​Safia Settah
​safia.settah@lalique-group.com ​
​+41 43 499 45 35

About Brioni

Since 1945, the Brioni style has embodied effortless modern elegance. It originates from excellence rooted in in-house sartorial savoir-faire and continuous research into exceptional materials. In addition to its state-of-the-art Bespoke service, the House offers unparalleled Made in Italy ready-to-wear, leather goods, shoes, and accessories, both for formalwear and leisurewear, as well as fragrances. Founded in Rome and part of the Kering group, Brioni continues to stand as a symbol of Italian excellence and timeless sophistication.

Further information is available at https://www.brioni.com

About Lalique Beauty

Lalique Beauty specializes in the creation, marketing and global distribution of luxury fragrances, both own-brand and licensed. With a fully integrated value chain and a state-of-the-art production facility in Ury, France, the division ensures the highest standards of quality control and also offers bespoke manufacturing services to selected partners. As part of the Lalique Group, Lalique Beauty manages a prestigious portfolio, including Lalique Parfums and home fragrances, alongside licensed brands such as Brioni, Bentley, Jaguar, Grès, Superdry and Mikimoto.

You can find further information at www.lalique-group.com