BENTLEY FRAGRANCES INTRODUCES BECOME ZENITH

For the relentless adventurers

Become Zenith follows the successful debut of Bentley Become in 2024, which marked a bold new direction for Bentley Fragrances with a visionary design language and daring olfactory profile. While Become invites individuals to embrace authenticity and “unfold their story”, Become Zenith helps them to elevate that journey further, encouraging wearers to express themselves with confidence.

A scent created for those who aspire to reach their summit, it invites the wearers to pursue bold ambitions with purpose and conviction. ​ ​ ​ 

The fragrance was crafted by Violaine Collas, a perfumer celebrated for her refined and expressive creations. With Become Zenith, Collas has composed a fragrance that balances a fresh scent with strength, elegance with depth, a creation that embodies refined ambition.

The scent

The fragrance opens with a vibrant burst of violet leaf, fresh and airy, heightened by the sweet spice of cardamom and the richness of cocoa. At its heart, a refined blend of soft leather, smoky papyrus, and earthy patchouli brings depth and strength. Finally, smooth vanilla, ‘sublimolide’ – a captivating macrocyclic musk – and sensual ambergris unfold into a warm, enveloping trail – a second-skin scent that lingers with quiet confidence.

Fragrance notes:

Top: Violet Leaf, Cardamom, Cocoa

Heart: Leather, Papyrus, Patchouli Gayo

Base: Vanilla, Sublimolide, Ambergris

Design and sustainability

Bentley Become Zenith continues the marque’s commitment to timeless craftsmanship and sustainable luxury. The sculptural bottle of the original Become is reinterpreted in a striking purple gradient, symbolising unstoppable energy and ambition.

The bottle contains 11 per cent post-consumer recycled glass, 100 per cent recyclable aluminium cap, a biodegradable colour gradient finish and a fully recyclable carton.

Bentley BECOME ZENITH Eau de Parfum will be available from October 2025, in

100ml – RRP £80 in selected Bentley stores and beauty retailers.

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About Bentley

Bentley Motors, renowned for its unparalleled luxury, seamlessly combines generations of fine craftsmanship with engineering expertise and cutting-edge design. Bentley has evolved over the decades, channelling its brand DNA into new realms of contemporary luxury lifestyle. By collaborating with masterful craftspeople, engineers, and designers, Bentley now extends its ethos into luxury furniture, architecture, and exclusive experiences, offering the ultimate in personalised self-expression and exclusivity to the world's most discerning clientele.

More information here: Official Bentley Motors

About Lalique Beauty

Lalique Beauty specializes in the creation, marketing and global distribution of luxury fragrances, both own-brand and licensed. With a fully integrated value chain and a state-of- the-art production facility in Ury, France, the division ensures the highest standards of quality control and also offers bespoke manufacturing services to selected partners.

As part of the Lalique Group, Lalique Beauty manages a prestigious portfolio, including Lalique Parfums and home fragrances, alongside licensed brands such as Brioni, Bentley, Jaguar, Grès, Superdry and Mikimoto.

Press Contacts

UK - SIMON+SIMON COMMUNICATIONS

Helen MCTIFFEN | helen@simonplussimon.com

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Lucie RISACHER | lucie@simonplussimon.com

Melissa BYRNE | melissa@simonplussimon.com

INTERNATIONAL - LALIQUE

Elle STEINBRECHER | elle.steinbrecher@lalique-group.com

Safia SETTAH | safia.settah@lalique-group.com